Miami Beach, FL (June 23, 2009) - Shay Todd brings swim back to the 80’s with her debut of 2010 beachwear at W South Beach. Presented by NIVEA, the show will take place on Friday, July 17, 2009 at 11:00 p.m. at the recently unveiled WET at W South Beach, located at 2201 Collins Avenue, Miami Beach. The evening will transform South Beach’s latest destination into an unforgettable setting where decadence and sex appeal meets the ocean.
Guests will revel in an alluring, playful side of the designer as she unveils the ultimate roundup of the 80’s incorporating four different personalities into swimwear, cover-ups and resort wear.
Feminine silhouettes and sexy cuts in both muted and vivid tones, the collection evokes
an excessive rendition of the popular decade, in a way only Shay Todd delivers.
“W South Beach is the perfect venue to showcase my 2010 collection. I found the
location irresistible as it sets the union between old and new by showcasing
retro-inspired fashion at Miami’s newest hotspot,” said the designer.
The master of winningly chic swimwear reinforces a forward-thinking aesthetic
with four unique groups referencing the not-so-forgotten generation of fashion
individualists.
About Shay Todd
The Shay Todd line is more than just swimwear; it's an entire lifestyle brand suited for every aspect of a getaway vacation, from the plane, to the sand, to a casual dinner. All inclusive-that's the concept of the line. Owners Shay Todd and husband-partner Shiro Gutzie, a successful Hollywood producer, are believers of USA produced brands and manufacture the line entirely in Los Angeles. Designer Shay Todd uses her expertise and creative style to blend fun and sophistication, creating looks that are effortlessly chic whether poolside at the country club or on a yacht in St. Tropez. Shay Todd has been a longtime favorite of celebrities nationwide, including Eva Longoria, Paris Hilton, Carmen Electra, Lindsay Lohan and Heidi Klum. Shay Todd can be found at retailers worldwide including Scoop, Intermix, Diane’s, Saks Fifth Avenue, Harrods, Curve, Atrium and Shay Todd boutiques on Melrose Place, Manhattan Beach, CA, and the newly opened pop-up store at the famed Mondrian Hotel on the Sunset strip in Los Angeles to name a few.
Androgynous Underground 80s
Limelight NYC and the ‘up all night, sleep all day’ lifestyle coincide with the aggressive style and attitude of Grace Jones and Nina Hagen – the queens of 1980’s underground fashion and music. Where black eyeliner was your best friend and your look emulated those of The Cure and Ministry, black, hot pink and high-gloss is the framework of this collection.
Preppy 80s
Clean, crisp pale blues and bright whites, taut and adult-like dressing like a John Hughes cult-classic muse. With their BMW’s, blazers and early morning tennis after last night’s Ivy League party, the 80’s prep crowd remained on top of their game.
New Wave Flamboyant 80s
The composition of unbiased cuts, vivid colors, oversized and overdone style reigned. When flamboyance was critical by mimicking B52’s, Madonna and cross-dressing Culture Club style ruled the era of New Wave 80s.
Bohemian Chic 80s
Bohemian-chic 80s is reminiscent of an expedition in the exotic lands Mexico or Africa with bronzed terracotta tans and tanning oils. Earth tones that glisten in burnt orange, olive green and camel grace draped tanks and tees, military belts, head wraps and huarache sandals.
“I am thrilled to continue my partnership with such an amazing lifestyle brand as NIVEA and excited to pay tribute to one of my favorite fashion eras – The Eighties.” concludes Shay Todd.
About NIVEA
NIVEA is an international leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA Body, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com
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